synthetic, realistic focus groups to validate faster.
Plastic gives you fast, realistic, low-cost insights to validate your idea, pricing, product or messaging.
What can you validate with Plastic in 10 minutes
Reduce risk of bombing your product launch, explore 10x more ideas, avoid wasting time when testing with actual humans.
Validate your idea early
Not sure if your idea has legs? Run it past a realistic panel of users (or investors) and get candid reactions before committing to surveys, user interviews, or sending that pitch deck.
Find the right price points
Wrong pricing can ruin your launch. See how your target segments react to your tiers, anchoring, and value framing before you lock in a number. Try different pricing schemes, including unconventional ones.
Sharpen your messaging
Test headlines, value props, and ad copy with your target personas. Know what lands and what falls flat before spending on distribution. Including the take you think is too absurd.
Review your landing page
Get honest reactions to your headline, copy, and CTA from your target personas before you drive real traffic to a page that doesn't convert.
Get feedback on designs and prototypes
Show screens and prototypes to the right personas and surface usability gaps and confusion points before development begins.
Test a new audience or market
Thinking of expanding to a new segment? Run a session with personas from that market to stress-test your assumptions before you invest.
How it compares
Plastic vs. traditional user research
| Traditional research | Plastic | |
|---|---|---|
| Time to first insight | Days to weeks | ~10 minutes |
| Cost per session | $500-$5,000+ | As low as $1 |
| Participant recruitment | Required | Not needed |
| Ideas you can test | 1-2 per cycle | Unlimited |
| Scheduling | Required | Not needed |
Ready to run your first session?
No setup. No recruitment. No waiting.
Start free trial